Flowers Archway Customer Privacy Notice

Introduction

This Privacy Policy explains how Flowers Archway collects, uses, stores, and processes your personal information. It applies to all customers who place orders with Flowers Archway from Archway and surrounding districts. We are committed to protecting your privacy and to complying with the General Data Protection Regulation (GDPR) and all applicable UK data protection legislation.

What Personal Data We Collect

When you interact with Flowers Archway—whether by placing an order, making an enquiry, or browsing our services—we may collect various types of personal information. The categories of personal data we may collect include:

• Identity Information: Your name, and if relevant, the recipient's name for delivery purposes.
• Contact Details: Billing address, delivery address, and phone number (where provided).
• Order Details: Details of the flowers and other products ordered, order history, order notes, and specific requests.
• Payment Information: Partial payment details processed securely by our payment processors (we do not store full card numbers).
• Correspondence: Any communications with us, including notes and feedback provided by you.

Lawful Basis for Processing Your Data

Under GDPR, we must have a legal reason to process your personal information. The relevant lawful bases that apply to Flowers Archway are as follows:

• Contractual Necessity: We process your data as necessary to fulfil your order or to provide pre-contractual information you request.
• Legal Obligation: We may retain certain information to comply with legal obligations, such as tax or accounting requirements.
• Legitimate Interests: Where applicable, we use your data for legitimate interests, such as to improve our services, maintain accurate business records, or notify you of changes to our offerings. We only do so when these interests are not overridden by your rights and interests.
• Consent: If we ever send marketing communications, we will request your explicit consent beforehand. You are free to withdraw this consent at any time.

How We Use Your Information

Flowers Archway uses your information for the following purposes:

• Processing and fulfilling your flower orders and deliveries.
• Providing customer support and responding to your enquiries.
• Communicating with you regarding your order status, confirmations, or issues.
• Complying with accounting, tax, and legal obligations.
• Improving our services and analysing aggregate, non-personal data.

Retention of Your Data

We retain your personal data only for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting, or reporting requirements. Our general retention periods are:

• Order and Delivery Details: Retained for up to seven years, in line with financial and business recordkeeping obligations.
• Enquiries and Correspondence: Retained for up to two years, unless a longer period is required for legal reasons.
• Marketing Data: Retained only with your explicit consent and until you withdraw that consent or request erasure.

How We Share Your Data

Flowers Archway treats your personal data confidentially. We do not sell your data. However, in order to provide our services, we may share your data with trusted external processors and service providers, including:

• Payment Processors: Secure platforms that handle your payment information to process transactions.
• Delivery Partners or Couriers: Selected local delivery services to ensure the correct and timely delivery of your orders.
• Accountancy and Legal Advisors: Professional advisers who help us comply with legal obligations.

All third-party processors are chosen for their commitment to data protection. They are contractually obligated to process your personal information only as instructed and to maintain its security.

Security of Your Information

We are committed to safeguarding your personal information. Reasonable, appropriate security measures are in place to prevent loss, misuse, unauthorised access, disclosure, alteration, or destruction of your personal data. Access to your data is limited to staff and service providers who need access to fulfil your order or assist you.

Your GDPR Rights

Under the GDPR, you have several important rights with respect to your personal data, including:

• Access: You can request details about the personal data we hold about you.
• Rectification: You can correct inaccurate or incomplete personal information.
• Erasure: In certain circumstances, you may request that we delete your data ('right to be forgotten').
• Restriction: You can request that we restrict processing of your personal data in some situations.
• Data Portability: You may request a copy of your data in a commonly used format or ask to transfer it to another service provider.
• Objection: You have the right to object to certain types of data processing, including direct marketing (if applicable).
• Withdraw Consent: If processing is based on your consent, you can withdraw it at any time.

To exercise any of these rights, please contact us using the contact methods provided in our store or on our website. We will respond to all requests as required by law, and usually within one month.

Policy Updates

This Privacy Policy may be updated occasionally to reflect changes in our services, privacy practices, or legal requirements. Please refer to the latest version available in-store or on our website for the most up-to-date information.

Contact and Complaints

For questions about this Privacy Policy or our use of your personal information, please contact us via the details displayed at our premises or on our website. If you are not satisfied with our response, you have the right to lodge a complaint with the Information Commissioner's Office (ICO) or your local data protection authority.

Flowers Archway is committed to treating your data lawfully, securely, and with respect. We appreciate your trust in us when you place your order, and we strive to protect your privacy at every stage of your experience with us.